Dollar General Corp

Dollar General operates over 20,000 small-format discount retail stores across the U.S., concentrated in rural and low-income areas where large retailers like Walmart or Target have little presence. It sells everyday essentials—food, cleaning supplies, health and beauty products, snacks—alongside seasonal goods, basic home items, and apparel. Consumables drive roughly 82% of sales. Customers are primarily budget-conscious shoppers in underserved communities. Revenue comes entirely from direct retail sales; private-label products account for more than 20% of the mix, supporting margins.