Sirius XM Holdings Inc
NAS : SIRISirius XM Holdings
Sirius XM sells audio entertainment subscriptions, primarily in the US. Its core product is satellite radio, delivered through hardware installed in cars — automakers embed the receivers and offer trial subscriptions to new vehicle buyers, which is the main pipeline for paying subscribers. After the trial, users pay a monthly fee for largely ad-free listening across music, talk, sports, and exclusive content. The company owns and operates the satellites that carry this service and also offers a streaming version.
It also owns Pandora, a smaller ad-supported and subscription streaming music service that competes directly with Spotify and Apple Music.
Revenue comes mainly from subscriber fees (the bulk), with a smaller portion from advertising on Pandora and the free tiers. The business is heavily tied to new car sales and the conversion of trial users into paying subscribers.
Financials
Profitability
Valuation
Capital Returns
Balance Sheet
Split History
5-Step DuPont Analysis
Top institutional holders
Q2 2026| Holder | Shares | % Owned | Chg. shares | |
|---|---|---|---|---|
| Berkshire Hathaway Inc | 124.8M | 37.28% | 0 | $3.69B |
| BlackRock, Inc. | 17.6M | 5.26% | +8.0M | $519.97M |
| DIMENSIONAL FUND ADVISORS LP | 10.5M | 3.14% | +4.2M | $310.53M |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 9.1M | 2.71% | +377.9K | $268.30M |
| VANGUARD CAPITAL MANAGEMENT LLC | 8.4M | 2.51% | +83.2K | $247.75M |
| Kontiki Capital Management (HK) Ltd. | 6.1M | 1.82% | +386.1K | $179.69M |
| STATE STREET CORP | 6.0M | 1.79% | +2.4M | $177.02M |
| Boston Partners | 5.1M | 1.52% | new | $150.17M |
| Gates Capital Management, Inc. | 4.5M | 1.36% | +1.8M | $134.11M |
| GEODE CAPITAL MANAGEMENT, LLC | 3.9M | 1.17% | +194.8K | $115.28M |
Top insider holdings
as reported| Insider | Shares held | % Owned | |
|---|---|---|---|
| BUFFETT WARREN E10% owner | 124.8M | 37.2811% | $3.37B |
| MAFFEI GREGORY BDirector | 5.4M | 1.6086% | $145.24M |
| Witz Jennifer COfficer | 382.0K | 0.1141% | $10.30M |
| Coughlin ZacharyOfficer | 299.4K | 0.0894% | $8.08M |
| Thorsen WayneOfficer | 214.6K | 0.0641% | $5.79M |
| Mothner EveOfficer | 174.5K | 0.0521% | $4.71M |
| BARRY THOMAS DOfficer | 163.6K | 0.0489% | $4.41M |
| MALONE EVAN DANIELDirector | 147.4K | 0.0440% | $3.97M |
| BAER RICHARD NOfficer | 144.0K | 0.0430% | $3.88M |
| MEYER JAMES EDirector | — | — | — |
Recent insider activity
through Sep 9, 2026| Insider | Action | Shares | Date | |
|---|---|---|---|---|
| HARTENSTEIN EDDY WDirector | Gift | -8.2K | $0 | Sep 9, 2026 |
| HARTENSTEIN EDDY WDirector | Gift | +8.2K | $0 | Sep 9, 2026 |
| Zaslav DavidDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Witz Jennifer COfficer | Grant/Award (Rule 16b-3(d)) | +1.4K | $0 | Aug 26, 2026 |
| Sud AnjaliDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Stephenson DaveDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Salen KristinaDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Rapino MichaelDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Procope JonelleDirector | Grant/Award (Rule 16b-3(d)) | +60 | $0 | Aug 26, 2026 |
| Mothner EveOfficer | Grant/Award (Rule 16b-3(d)) | +1.5K | $0 | Aug 26, 2026 |