Deere & Co (DE) makes and sells farm equipment (tractors, combines, planters) and construction/forestry machinery under the John Deere brand. Its largest segment serves large-scale commercial farmers with high-horsepower and precision agriculture equipment. A smaller segment covers mid-size agricultural equipment and turf/grounds care products. The construction segment sells excavators, dozers, and logging equipment.
Customers are primarily professional farmers, contractors, and forestry operators, reached through a dealer network of 2,000+ North American locations operating in 100+ countries. About 60% of revenue comes from the US and Canada.
Deere makes money by selling equipment and through its captive finance subsidiary, John Deere Financial, which earns interest income by financing equipment purchases for end customers and providing floor-plan financing to dealers.