Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
Employees3,500IPODec 16, 2022SIC6798HQ5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808
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Financials (MXN)
Profitability
Metric
Current
Margins
Gross Margin
67.0%
Operating Margin
30.8%
EBITDA Margin
48.6%
Net Margin
25.9%
OCF Margin
—
FCF Margin
29.9%
Returns on Capital
ROE
58.4%
ROA
8.8%
ROIC
9.8%
ROCE
13.0%
ROC (Greenblatt)
24.6%
3Y ROIIC
32.4%
Consistency
Years Profitable / 10Y
10
Valuation
Metric
Current
Earnings Multiples
P/E (TTM)
23.58
Forward P/E
22.45
P/E ex-NRI
26.59
Shiller P/E (CAPE)
31.03
Cash Flow Multiples
P/FCF
20.24
P/OCF
16.00
P/Owner Earnings
18.39
FCF Yield
4.96%
Enterprise Value Multiples
EV / EBIT
24.07
EV / Forward EBIT
—
EV / EBITDA
16.94
EV / Forward EBITDA
—
EV / Revenue
8.23
EV / Forward Revenue
7.63
Asset / Sales
P/S
6.11
P/B
13.63
P/Tangible Book
—
Growth-Adjusted
PEG
2.56
Capital Returns
Metric
Current
Dividends
Dividend Yield (TTM)
0.00%
Forward Dividend Yield
0.00%
3Y Dividend Growth
9.7%
Payout Ratio
1.22
5Y Yield on Cost
0.00%
Buybacks & Dilution
3Y Buyback Ratio
0.10%
5Y Share Change
1.0%
Combined
Shareholder Yield
4.45%
Balance Sheet
Metric
Current
Leverage
Debt / Equity
4.86
Gross Debt / EBITDA
4.47
Cash / Debt
0.01
Equity / Assets
0.15
Coverage
Interest Coverage
4.35
Short-Term Liquidity
Current Ratio
0.58
Quick Ratio
0.58
Cash Ratio
0.08
Composite Scores
Piotroski F-Score
8
Altman Z-Score
1.81
Split History
Date
Split
No split history found.
Ex-date
Amount
Pay date
2026-03-17
$1.6
2026-03-31
2025-12-22
$1.55
2025-12-31
2025-09-19
$1.55
2025-09-30
2025-06-16
$1.55
2025-06-30
2025-03-14
$1.55
2025-03-28
2024-12-18
$1.4
2024-12-30
2024-09-18
$1.4
2024-09-30
2024-06-17
$1.3
2024-06-28
2024-03-14
$1.3
2024-03-28
2023-12-15
$1.25
2023-12-29
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View allDate
Transcript
Type
2026-05-18
Lamar Advertising Co at JPMorgan Global Technology, Media and Communications Conference Transcript
Conference Presentations
2026-05-14
Lamar Advertising Co Annual Shareholders Meeting Transcript
Shareholders and Annual Meetings
2026-05-07
Q1 2026 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2026-03-04
Lamar Advertising Co at Morgan Stanley Technology, Media & Telecom Conference Transcript
Conference Presentations
2026-02-20
Q4 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-11-06
Q3 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-08-08
Q2 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-05-08
Q1 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-02-20
Q4 2024 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2024-11-08
Q3 2024 Lamar Advertising Co Earnings Call Transcript
Earnings Call
10 of 52
5-Step DuPont Analysis
ROE %
56.64%
×
×
Net Margin %
25.95%
×
×
Operating Margin %
30.67%
Operating Income
MX$13.33B
÷
Revenue
MX$43.46B
×
Tax Burden
0.9546
Net Income
MX$11.28B
÷
Pretax Income
MX$11.82B
×
Interest Burden
0.8864
Pretax Income
MX$11.82B
÷
Operating Income
MX$13.33B
×
Asset Turnover
0.33
÷
Revenue
MX$43.46B
÷
Average Total Assets
MX$130.46B
Begin Total Assets
MX$134.19B
End Total Assets
MX$126.72B
×
Equity Multiplier
6.55
÷
Avg Total Assets
MX$130.46B
÷
Avg Stockholders Equity
MX$19.91B
Begin Equity
MX$21.33B
End Equity
MX$18.49B