Lamar Advertising Co (LAMR)
Lamar owns and operates outdoor advertising structures across the US and Canada — primarily billboards along highways, plus logo signs near highway exits directing drivers to gas stations, restaurants, and hotels, and transit ads in airports and on buses/shelters. Customers are advertisers (national brands and local businesses) who pay to display ads on these structures. Revenue comes from selling ad space, with the Billboard segment being the dominant earner. The company is structured as a REIT, so it holds the land/structures as real estate assets.
Employees3,500IPOAug 2, 1996SIC6798HQ5321 Corporate Boulevard, Baton Rouge, LA, USA, 70808
to
Financials
Profitability
Metric
Current
Margins
Gross Margin
67.4%
Operating Margin
31.0%
EBITDA Margin
46.3%
Net Margin
23.9%
OCF Margin
39.0%
FCF Margin
30.9%
Returns on Capital
ROE
56.7%
ROA
8.1%
ROIC
10.1%
ROCE
12.1%
ROC (Greenblatt)
22.8%
3Y ROIIC
32.4%
Consistency
Years Profitable / 10Y
10
Valuation
Metric
Current
Earnings Multiples
P/E (TTM)
27.39
Forward P/E
25.41
P/E ex-NRI
28.13
Shiller P/E (CAPE)
32.70
Cash Flow Multiples
P/FCF
21.21
P/OCF
16.78
P/Owner Earnings
21.37
FCF Yield
4.71%
Enterprise Value Multiples
EV / EBIT
27.23
EV / Forward EBIT
—
EV / EBITDA
18.70
EV / Forward EBITDA
13.08
EV / Revenue
8.65
EV / Forward Revenue
7.38
Asset / Sales
P/S
6.49
P/B
15.52
P/Tangible Book
—
Growth-Adjusted
PEG
2.70
Capital Returns
Metric
Current
Dividends
Dividend Yield (TTM)
4.19%
Forward Dividend Yield
4.27%
3Y Dividend Growth
9.7%
Payout Ratio
1.18
5Y Yield on Cost
9.42%
Buybacks & Dilution
3Y Buyback Ratio
0.10%
5Y Share Change
1.0%
Combined
Shareholder Yield
2.10%
Balance Sheet
Metric
Current
Leverage
Debt / Equity
5.07
Gross Debt / EBITDA
4.63
Cash / Debt
0.01
Equity / Assets
0.14
Coverage
Interest Coverage
4.43
Short-Term Liquidity
Current Ratio
0.63
Quick Ratio
0.63
Cash Ratio
0.09
Composite Scores
Piotroski F-Score
8
Altman Z-Score
1.97
Split History
Date
Split
1998-03-02
1.5:1
Ex-date
Amount
Pay date
2026-06-16
$1.6
2026-06-30
2026-03-16
$1.6
2026-03-31
2025-12-22
$0.25
2025-12-31
2025-12-22
$1.55
2025-12-31
2025-09-19
$1.55
2025-09-30
2025-06-16
$1.55
2025-06-30
2025-03-14
$1.55
2025-03-28
2024-12-18
$0.25
2024-12-30
2024-12-18
$1.4
2024-12-30
2024-09-18
$1.4
2024-09-30
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View allDate
Transcript
Type
2026-05-18
Lamar Advertising Co at JPMorgan Global Technology, Media and Communications Conference Transcript
Conference Presentations
2026-05-14
Lamar Advertising Co Annual Shareholders Meeting Transcript
Shareholders and Annual Meetings
2026-05-07
Q1 2026 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2026-03-04
Lamar Advertising Co at Morgan Stanley Technology, Media & Telecom Conference Transcript
Conference Presentations
2026-02-20
Q4 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-11-06
Q3 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-08-08
Q2 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-05-08
Q1 2025 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2025-02-20
Q4 2024 Lamar Advertising Co Earnings Call Transcript
Earnings Call
2024-11-08
Q3 2024 Lamar Advertising Co Earnings Call Transcript
Earnings Call
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5-Step DuPont Analysis
ROE %
58.93%
×
×
Net Margin %
23.90%
×
×
Operating Margin %
31.04%
Operating Income
$722M
÷
Revenue
$2.33B
×
Tax Burden
0.9636
Net Income
$556M
÷
Pretax Income
$577M
×
Interest Burden
0.7992
Pretax Income
$577M
÷
Operating Income
$722M
×
Asset Turnover
0.34
÷
Revenue
$2.33B
÷
Average Total Assets
$6.83B
Begin Total Assets
$6.67B
End Total Assets
$6.99B
×
Equity Multiplier
7.24
÷
Avg Total Assets
$6.83B
÷
Avg Stockholders Equity
$944M
Begin Equity
$905M
End Equity
$982M
Top institutional holders
Q2 2026| Holder | Shares | % Owned | Chg. shares | |
|---|---|---|---|---|
| BlackRock, Inc. | 9.6M | 9.49% | -368.1K | $1.50B |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 7.5M | 7.41% | +21.3K | $1.17B |
| VANGUARD CAPITAL MANAGEMENT LLC | 3.9M | 3.88% | +29.6K | $612.64M |
| FMR LLC | 3.2M | 3.13% | -633.1K | $494.46M |
| GEODE CAPITAL MANAGEMENT, LLC | 2.8M | 2.77% | +273.9K | $437.97M |
| STATE STREET CORP | 2.7M | 2.69% | +49.6K | $425.61M |
| Jupiter Topco LLC | 2.7M | 2.69% | — | $425.00M |
| VICTORY CAPITAL MANAGEMENT INC | 2.3M | 2.31% | -568.1K | $365.35M |
| Boston Partners | 2.3M | 2.29% | +80.6K | $361.46M |
| WELLINGTON MANAGEMENT GROUP LLP | 2.1M | 2.10% | +27.1K | $331.57M |
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View allTop insider holdings
as reported| Insider | Shares held | % Owned | |
|---|---|---|---|
| REIFENHEISER THOMAS VDirector | 36.4K | 0.0359% | $5.46M |
| KOERNER JOHN E IIIDirector | 34.4K | 0.0340% | $5.17M |
| Reilly Ross LamarOfficer | 15.8K | 0.0156% | $2.38M |
| MUMBLOW STEPHEN PDirector | 9.4K | 0.0093% | $1.41M |
| Fletcher NancyDirector | 7.1K | 0.0070% | $1.06M |
| LOEB MARSHALL ADirector | 6.4K | 0.0063% | $963.3K |
| Thompson Elizabeth MaryDirector | 5.6K | 0.0055% | $841.8K |
| REILLY ANNADirector | — | — | — |
| REILLY SEAN EOfficer | — | — | — |
| Reilly WendellDirector | — | — | — |
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View allRecent insider activity
through Sep 14, 2026| Insider | Action | Shares | Date | |
|---|---|---|---|---|
| REIFENHEISER THOMAS VDirector | Open-Market or Private Sale | -8.1K | $1.21M | Sep 14, 2026 |
| REIFENHEISER THOMAS VDirector | Gift | -328 | $0 | Jun 23, 2026 |
| REILLY ANNADirector | Grant/Award (Rule 16b-3(d)) | +485 | $0 | Jun 12, 2026 |
| Landrieu MitchellDirector | Grant/Award (Rule 16b-3(d)) | +542 | $0 | May 14, 2026 |
| REIFENHEISER THOMAS VDirector | Grant/Award (Rule 16b-3(d)) | +542 | $0 | May 14, 2026 |
| Fletcher NancyDirector | Grant/Award (Rule 16b-3(d)) | +644 | $0 | May 14, 2026 |
| KOERNER JOHN E IIIDirector | Grant/Award (Rule 16b-3(d)) | +644 | $0 | May 14, 2026 |
| Reilly WendellDirector | Grant/Award (Rule 16b-3(d)) | +508 | $0 | May 14, 2026 |
| Thompson Elizabeth MaryDirector | Grant/Award (Rule 16b-3(d)) | +542 | $0 | May 14, 2026 |
| LOEB MARSHALL ADirector | Grant/Award (Rule 16b-3(d)) | +542 | $0 | May 14, 2026 |
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