Apple sells consumer electronics, software, and services. Its core product is the iPhone, which drives the majority of revenue. Complementary hardware includes Mac computers, iPads, and Apple Watch. These devices run Apple's proprietary operating systems and tie into a shared ecosystem of apps, media, and services.
Customers are primarily consumers, with some enterprise and education buyers. Apple sells directly through its retail stores and website, and indirectly through carriers, retailers, and resellers.
Revenue comes from hardware sales and a growing services segment—App Store commissions, iCloud subscriptions, Apple TV+, Apple Music, Apple Pay, and bundled subscription packages. Apple designs its own chips and software but outsources manufacturing to contractors like Foxconn, with chips fabricated by TSMC.
Employees166,000IPODec 12, 1980SIC3571HQOne Apple Park Way, Cupertino, CA, USA, 95014
to
Financials
Profitability
Metric
Current
Margins
Gross Margin
48.7%
Operating Margin
33.2%
EBITDA Margin
36.0%
Net Margin
27.6%
OCF Margin
31.4%
FCF Margin
29.3%
Returns on Capital
ROE
145.9%
ROA
35.3%
ROIC
42.1%
ROCE
72.3%
ROC (Greenblatt)
309.7%
3Y ROIIC
−78.4%
Consistency
Years Profitable / 10Y
10
Valuation
Metric
Current
Earnings Multiples
P/E (TTM)
39.38
Forward P/E
36.05
P/E ex-NRI
39.38
Shiller P/E (CAPE)
59.22
Cash Flow Multiples
P/FCF
37.15
P/OCF
34.61
P/Owner Earnings
40.76
FCF Yield
2.73%
Enterprise Value Multiples
EV / EBIT
32.70
EV / Forward EBIT
28.97
EV / EBITDA
30.15
EV / Forward EBITDA
26.99
EV / Revenue
10.85
EV / Forward Revenue
9.44
Asset / Sales
P/S
10.86
P/B
46.67
P/Tangible Book
57.53
Growth-Adjusted
PEG
3.08
Capital Returns
Metric
Current
Dividends
Dividend Yield (TTM)
0.31%
Forward Dividend Yield
0.31%
3Y Dividend Growth
4.3%
Payout Ratio
0.12
5Y Yield on Cost
0.45%
Buybacks & Dilution
3Y Buyback Ratio
2.50%
5Y Share Change
−14.4%
Combined
Shareholder Yield
2.18%
Balance Sheet
Metric
Current
Leverage
Debt / Equity
0.78
Gross Debt / EBITDA
0.50
Cash / Debt
0.74
Equity / Assets
0.28
Coverage
Interest Coverage
—
Short-Term Liquidity
Current Ratio
1.00
Quick Ratio
0.93
Cash Ratio
0.42
Composite Scores
Piotroski F-Score
9
Altman Z-Score
12.30
Split History
Date
Split
2020-08-31
4:1
2014-06-09
7:1
2005-02-28
2:1
2000-06-21
2:1
1987-06-16
2:1
Ex-date
Amount
Pay date
2026-08-10
$0.27
2026-08-13
2026-05-11
$0.27
2026-05-14
2026-02-09
$0.26
2026-02-12
2025-11-10
$0.26
2025-11-13
2025-08-11
$0.26
2025-08-14
2025-05-12
$0.26
2025-05-15
2025-02-10
$0.25
2025-02-13
2024-11-08
$0.25
2024-11-14
2024-08-12
$0.25
2024-08-15
2024-05-10
$0.25
2024-05-16
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View allDate
Transcript
Type
2026-07-30
Q3 2026 Apple Inc Earnings Call Transcript
Earnings Call
2026-04-30
Q2 2026 Apple Inc Earnings Call Transcript
Earnings Call
2026-01-29
Q1 2026 Apple Inc Earnings Call Transcript
Earnings Call
2025-10-30
Q4 2025 Apple Inc Earnings Call Transcript
Earnings Call
2025-07-31
Q3 2025 Apple Inc Earnings Call Transcript
Earnings Call
2025-05-01
Q2 2025 Apple Inc Earnings Call Transcript
Earnings Call
2025-01-30
Q1 2025 Apple Inc Earnings Call Transcript
Earnings Call
2024-10-31
Q4 2024 Apple Inc Earnings Call Transcript
Earnings Call
2024-08-01
Q3 2024 Apple Inc Earnings Call Transcript
Earnings Call
2024-05-02
Q2 2024 Apple Inc Earnings Call Transcript
Earnings Call
10 of 33
5-Step DuPont Analysis
ROE %
148.75%
×
×
Net Margin %
27.62%
×
×
Operating Margin %
33.17%
Operating Income
$154.86B
÷
Revenue
$466.82B
×
Tax Burden
0.8270
Net Income
$128.93B
÷
Pretax Income
$155.91B
×
Interest Burden
1.0068
Pretax Income
$155.91B
÷
Operating Income
$154.86B
×
Asset Turnover
1.31
÷
Revenue
$466.82B
÷
Average Total Assets
$357.38B
Begin Total Assets
$331.50B
End Total Assets
$383.27B
×
Equity Multiplier
4.12
÷
Avg Total Assets
$357.38B
÷
Avg Stockholders Equity
$86.67B
Begin Equity
$65.83B
End Equity
$107.52B
Top institutional holders
Q2 2026| Holder | Shares | % Owned | Chg. shares | |
|---|---|---|---|---|
| BlackRock, Inc. | 1.16B | 7.92% | +18.3M | $336.52B |
| VANGUARD CAPITAL MANAGEMENT LLC | 959.1M | 6.53% | +5.3M | $277.53B |
| STATE STREET CORP | 615.1M | 4.19% | +12.8M | $177.99B |
| GEODE CAPITAL MANAGEMENT, LLC | 371.3M | 2.53% | +2.7M | $107.17B |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 334.1M | 2.28% | +2.7M | $96.68B |
| FMR LLC | 325.3M | 2.22% | +17.9M | $94.14B |
| MORGAN STANLEY | 242.6M | 1.65% | -1.9M | $70.20B |
| JPMORGAN CHASE & CO | 228.8M | 1.56% | -2.9M | $64.45B |
| Berkshire Hathaway Inc | 227.9M | 1.55% | 0 | $65.95B |
| NORGES BANK | 190.7M | 1.30% | new | $55.19B |
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View allTop insider holdings
as reported| Insider | Shares held | % Owned | |
|---|---|---|---|
| LEVINSON ARTHUR DDirector | 3.7M | 0.0252% | $1.27B |
| COOK TIMOTHY DOfficer | 3.2M | 0.0221% | $1.11B |
| Khan SabihOfficer | 1.1M | 0.0076% | $384.99M |
| WILLIAMS JEFFREY EOfficer | 390.1K | 0.0027% | $133.97M |
| Adams Katherine L.Officer | 175.4K | 0.0012% | $60.25M |
| O'BRIEN DEIRDREOfficer | 136.8K | 0.0009% | $46.99M |
| SUGAR RONALD DDirector | 110.6K | 0.0008% | $37.97M |
| JUNG ANDREADirector | 77.3K | 0.0005% | $26.54M |
| Ternus JohnOfficer | 59.6K | 0.0004% | $20.46M |
| WAGNER SUSANDirector | — | — | — |
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View allRecent insider activity
through Oct 13, 2026| Insider | Action | Shares | Date | |
|---|---|---|---|---|
| Newstead JenniferOfficer | Open-Market or Private Sale | -2.4K | $827.7K | Oct 13, 2026 |
| Newstead JenniferOfficer | Open-Market or Private Sale | -2.4K | $796.5K | Oct 6, 2026 |
| COOK TIMOTHY DOfficer | Open-Market or Private Sale | -23.1K | $7.67M | Oct 2, 2026 |
| COOK TIMOTHY DOfficer | Open-Market or Private Sale | -39.5K | $13.12M | Oct 2, 2026 |
| COOK TIMOTHY DOfficer | Open-Market or Private Sale | -88.2K | $29.41M | Oct 2, 2026 |
| COOK TIMOTHY DOfficer | Open-Market or Private Sale | -40.9K | $13.65M | Oct 2, 2026 |
| COOK TIMOTHY DOfficer | Gift | -26.3K | $0 | Oct 2, 2026 |
| O'BRIEN DEIRDREOfficer | Open-Market or Private Sale | -40.8K | $13.59M | Oct 2, 2026 |
| O'BRIEN DEIRDREOfficer | Open-Market or Private Sale | -5.6K | $1.88M | Oct 2, 2026 |
| Ternus JohnOfficer | Open-Market or Private Sale | -3.6K | $1.18M | Oct 2, 2026 |
10 of 6,800
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