Nike Inc

Nike designs and sells athletic footwear, apparel, and equipment under the Nike, Jordan, Converse, and NikeSkims brands. Footwear accounts for roughly two-thirds of revenue, with running, basketball, and soccer as core categories. Customers are general consumers worldwide, from casual wearers to serious athletes. Nike sells through its own retail stores, e-commerce platforms in 40+ countries, and third-party retailers; it also has about 5,500 franchised stores in China. The company outsources nearly all manufacturing to contract factories across 30+ countries, so its core business is brand management, design, and distribution rather than production.