Nike Inc designs and sells athletic footwear, apparel, and equipment under the Nike, Jordan, Converse, and NikeSkims brands. Footwear accounts for roughly two-thirds of revenue, with running, basketball, and soccer as core categories.
Customers are consumers worldwide — from serious athletes to casual wearers. Nike sells through its own retail stores, e-commerce platforms (active in 40+ countries), and third-party retailers. China is a major market, served largely through ~5,500 franchised stores.
Nike does not manufacture — nearly all production is outsourced to contract factories across 30+ countries. Revenue comes from wholesale to retailers and direct-to-consumer sales, with direct channels (own stores and e-commerce) carrying higher margins.